According to Edison Research, The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
Unlike short-form content like social media or blog posts, a podcast’s long-form format allows you to build and maintain a deeper relationship with your audience and grow your reach to new listeners at the same time.
Here are five reasons why you should consider turning your book into a weekly series no matter what kind of book it is.
1. No Upfront Cost.
Let’s get this point out of the way early. At New Media Profit we do not charge you and upfront cost for turning your book into an Audiobook or a Weekly Podcast Series. We handle the marketing, distribution, web design, voice talent, production, advertising sales and other monetization options. So it also is not a huge time consuming process for you.
2. It allows you to produce long-form audio content.
In this world of information overload, we are bombarded every minute of every day with short-form content. Tweets, blog posts, news articles, and videos are meant to provide audience’s with quick bursts of information and play a vital role in creating continued touch points between businesses and their audiences. But where blog posts and social media are limited to a few hundred words, or 140 characters, a podcast allows you to go much deeper into your content.
Podcast listeners are loyal and committed to hearing out the full episode. This means that there is an enormous opportunity here to showcase your expertise in a way that other formats can’t accommodate.
3. It is great for marketing your current book and your next book also.
Podcast consumers are consuming more and more podcasts. In Edison Research Spring 2019 Podcast report they found that the average podcast listener listens to an average of 7 podcasts each week. 44% of those listeners make over $75,000 per years
Consumers need more podcasts about everything. When asked what topics people are interested here are the topics and the % that chose each topic. Currently podcasts cover many topics but there are many that are very underrepresented today. 65% of Americans said they would listen to more podcasts if there were more about the topics they wanted to hear about.
4. Podcast Listeners are Loyal
Much like video, podcasts are one of the quickest ways to build personal connections and trust with an audience. At a time when we have endless options for all of our purchasing decisions, trust is essential to building brand loyalty, and giving people a voice and a personality to connect to your brand helps to foster that trust. 54% of podcast listeners say they are somewhat more likely and much more likely to consider brands advertised on podcasts.
5. It provides a repeat touch point for your audience.
Everyone talks about the value of a newsletter, primarily in providing consistent content straight to your audience’s inbox. Like a newsletter, when listeners subscribe to your podcast, they are opting in to hearing from you on a regular basis. The podcast gives you an opportunity to build on your last book, find other things your audience wants to hear about, test ideas about characters and plots for future books and stay at the top of their minds and continue to develop trust and personal connection toward an even deeper level of brand loyalty. Those listeners will want your next book the minute it comes out and will push your sales to the top of the best seller lists.
6. It can be distributed in more than one language.
English is the largest used Language but Spanish is the second largest used. Printing in another language and shipping to other countries can be very expensive. Turning an podcast into another language can be relatively inexpensive, with no added inventory or shipping cost. We have an experienced staff available in many of the worlds most popular languages.
There are many benefits to starting a podcast. We handle the time to produce and promote the podcast so that you don’t have to find more time in your day!